Connecting clients to media: A case study
Elina Organics is an exclusive organic skin care line that has taken the skin care industry by storm. You’ll find her skin care line in salons and medical offices across the country. You can hardly turn on a TV or radio in the Chicago or Kalamazoo markets – or visit these regions online – without hearing about or seeing founder Elina Fedotova interacting with broadcast anchors about the benefits of all natural skin care.
This extensive media coverage doesn’t happen by chance. It is the result of a publicity strategy that is thoughtfully planned and carefully executed. Michele Sobota, owner of Media Connexions in Kalamazoo, has spearheaded this effort for Elina Organics over the past six years.
On March 14, she’ll share the story of Elina Organics’ PR success —and tell you how you can achieve similar results for your own clients, nonprofit, or company.
New Location at Arcadia Commons
Anna Whitten Hall at KVCC’s Arcadia Commons campus which will serve as InterCom’s new meeting space. Whitten Hall provides classroom and facilities space, and serves as the student services center downtown.
The closest parking ramp is Ramp 4, located one block north of Whitten Hall at the corner of Eleanor and Rose Streets. See the event listing for location map.